
Matt McKinley
Owner/Director
Matt joined the residential and commercial solar power company over a decade ago, fuelled by a deep-rooted passion for renewables and a vision for the industry's potential growth. He brought with him a wealth of expertise: a knowledgeable sparky, and fully accredited designer/installer of solar and battery solutions with an obsession for customer service.
He now uses all these skills and more to run the ever-growing, successful First Choice Solar. Matt thrives in helping homeowners and businesses achieve their clean energy goals, always aiming to exceed the expectations of those who deal with him.
He is dedicated to supporting the wider community, too, with charitable initiatives. And, like any great leader, he understands that the strength of any organisation lies in its people, so he nurtures a culture of trust, respect, and collaboration within his company, prioritising a happy, safe, and enjoyable working environment for all. Matt now leads the operations and ongoing growth of First Choice Solar, combining technical expertise with a people-first approach to deliver outstanding outcomes for customers and team alike.
Guided by the mantra, "The teacher appears when the student is ready," he remains committed to lifelong learning and personal growth, embracing every opportunity for self-improvement. He champions a culture of continuous learning and development with his active involvement in industry events and educational opportunities, ensuring he and his team always stay ahead of the curve in the ever-evolving renewables industry.
Outside of work
Matt spends most of his time out of the office with his loving wife and children, watching his NRL favourites, the Sea Eagles, or out fishing on his boat.
Returning home from a busy day at the office, he slips quickly into dad/husband mode, cooking up the family dinner himself before putting the tribe to bed. He then finds solace in casting a line off the boat out on the creek, relishing in a reflective moment of peace and quiet.
On his bucket list is a seven-day fishing expedition to the Tiwi Islands in the beautiful Arafura Sea just north of Darwin. And amid a sea of professional accomplishments and community contributions, Matt's greatest accomplishment, either professionally or personally, with pride, remains his four beautiful boys, who serve as a daily reminder to him of his purpose in life.












